Supermarket Persuasion: What Marketers Know
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Product Number: WA26003H Price: $98.95 |
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Grades 7-12.
Take a trip into the supermarket to observe what marketers know about consumer behavior with this newly updated DVD. Viewers learn how supermarkets are programmed to encourage shoppers to buy the most profitable foods. Explore how every detail of a store, from the size of the shopping carts to the color balance of the lighting in the produce department, is a marketing tactic. Viewers learn about continuity offers, bounce patterns, variable margin pricing, slotting allowances, shelf talkers, tie-ins, shelf hangers, and the rule of nines. 24 minutes. Copyright 2003.
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