Targeted! How Tobacco and Alcohol Companies Try to Get You Hooked – VHS
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The tobacco and alcohol industries are famous for their attempts to target teenagers, most of whom are too young to legally purchase their addictive products. By targeting teen audiences, these industries hope to recruit a new generation of faithful customers, despite the potential harm that their products may cause. This video explores the phenomenon of targeting young consumers, and will be an eye-opener for students who think that they’re not being manipulated by ads and media images. The video unveils some of the most common tricks that tobacco and alcohol companies use to market their products. Follow-up activities in the teacher’s resource book lead students into further exploration. Includes student handouts. 24 minutes.
